Social Network & Marketing - Citi Bank (소셜 마케팅 - 시티은행 발표사례)

Building the Social Bank

Jaime Punishill

Senior Vice President, Digital Channel Strategy & Social Media

Social business 2010: The year of the brand

Initial challenges

Issues we face as a regulated entity

Trust me, legal is your friend

What it takes to get off the ground

Our beach head – Customer Service on Twitter

Additional lessons learned

Prepare for the worst – it is coming

What’s next?

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