Measuring the Impact of Earned Online Media on Business Outcomes: A Methodological Approach

Measuring the Impact of Earned Online Media on Business Outcomes:
A Methodological Approach


1.Brief overview of how web analytics work and how they can benefit PR professionals

2.Practical steps for how communications teams can use “out-of-the-box” web analytics

3.How more advanced statistics can be used to integrate web analytics and other forms of media measurement to help communications team target the correct online audiences and optimize messaging strategies

4.Review a case study of how Context Analytics used web analytics to help a client optimize their online communications around an online financial services product

5.Shortcoming of web analytics and emerging uses


Measuring the Impact of Earned Online Media on Business Out.ppt

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