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Teleconference: Best Practices For Customer Process Improvement: You’ve Bet On CRM — Improve Your Odds Of Success

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by firstlove 2010. 8. 12. 15:38

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Teleconference: Best Practices For Customer Process Improvement: You’ve Bet On CRM — Improve Your Odds Of Success


William Band
Principal Analyst
Forrester Research


Not understanding the best opportunities for quick gains
Wanting to do too much too quickly
Not understanding the right sequence for implementation
Lack of adequate funding/budget and human resources
IT wants to first lead with new technology

Lack of an executive champion



page : 35



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