Marketing Intro - An executive summary

An executive summary

How is marketing currently conducted in your organization? What role does a marketing department have in helping form organizational strategy; how well connected are they with other departments and functions in the organization; how is market information gathered, analyzed and used?

What are the “change drivers” that have propelled marketing to this position in organizations? Why is strategic marketing so crucial in today's marketplace?

In your organization, where does marketing fit with strategic planning?

How aware are employees of the marketing concept and efforts of the marketing department (or whomever does it)?

Examine your organization's mission statement and define it from product/service perspective as well as marketing perspective (who are the customers & what needs are you committed to satisfying?)

Using the Product Life Cycle, place your product/service line along the continuum (Portfolio methods)

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marketing_intro_final.pptx