Social Media ROI

Social Media ROI

February 25, 2010


The Formula Simplified

Return – Investment = ROI

Program	…defined as…	Measure
Buzz Marketing	Using high-profile entertainment or news to get people to talk about your brand	Conversation volumes, SOV, MMM, Reach, Sentiment
Viral Marketing	Creating entertaining/informative messages designed to be passed along in exponential fashion	Conversation volumes, SOV, MMM, Reach, Sentiment
Community Marketing	Forming or supporting niche communities that are likely to share interests about a brand; providing tools, content and information to support those communities	Advocacy, Cost Deflection, Cost per Conversion, Conversation Volume and Share, Influence, MMM, Reach,  Sentiment Analysis, Value of Conversation
Grassroots Marketing	Organizing and motivating volunteers to engage in personal or local outreach	Advocacy, Cost per Conversion, Conversation Volume and Share, Influence, MMM, Reach, Sentiment Analysis, Value of Conversation
Evangelist Marketing	Cultivating evangelists, advocates, or volunteers who are encouraged to take a leadership role in actively spreading the word on your behalf	Advocacy, Cost per Conversion, Conversation Volume and Share, Influence, MMM, Reach, Sentiment Analysis, Value of Conversation

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Social Media ROI.rar