Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances

Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances
by Larraine Segil
AMACOM © 2004 (279 pages)
This informative text gives readers a system for measuring a relationship's contribution at every stage of the alliance, from creation to implementation to termination.

Table of Contents
	Measuring the Value of Partnering—How to Use Metrics to Plan, Develop, and Implement Successful Alliances
	Introduction
	Part I - The Basics of Alliance Metrics
	Chapter One	-	The Alliance Life-Cycle Stages
	Chapter Two	-	The Five Stakeholders
	Chapter Three	-	Alliance Development Metrics—The Partners
	Chapter Four	-	Implementation Metrics—The Partners
	Part II - Exceptional Examples of Partnering
	Chapter Five	-	Avnet—The Master Distributor
	Chapter Six	-	Women and Big Brother—Strange Companions
	Chapter Seven	-	IBM and Alliances
	Chapter Eight	-	The Hewlett-Packard/Compaq Merger—An Integration Process Managed as an Alliance
	Chapter Nine	-	The Large Companies That Act Small
	Chapter Ten	-	Hotels and Hyundai
	Chapter Eleven	-	Starbucks
	Chapter Twelve	-	Computer Games and Alliance Metrics—The Un-Metrics
	Chapter Thirteen	-	Wrapping It All Up—Summary and Action Items

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